Last month, Target launched one of its infamous designer collaborations. This time featuring Victoria Beckham. Her collection showcased some clean lines, girly details, and adorable mommy and me ensembles. It’s no secret I am a Target Designer Launch groupie (is that a thing?). Yes, that person that is one of the first in line at 6-7am, coffee in hand, and ready to shop! Some people wait in line for concert tickets, some for Air Jordan’s, for me- anything in the name of Fashion!
What did I think of the collection?
I liked the collection but was a little disappointed overall. The Look Book had me excited but I felt that it didn’t deliver to it’s potential. I loved the mommy and me options, the girly designs, sophistication of some of the pieces, and bright colors. But as a shapely woman, some of the dresses were just too thin and not lined for coverage. The fit was off, I fit into every letter size. I tried on at least 25 items and didn’t find too many WOW pieces I couldn’t live without.
I did purchase this black romper from the collection and it has already become one of my favorite classic pieces for summer. The material is lightweight, the length is perfect – not too short, and it’s such a versatile piece. I paired it with the caplet from the Who, What, Wear Collection for a dressier look. To complete my look, I added my favorite accessory, my daughter in a look from the collection.
My Advice for Shopping Target Designer Launches
1. Do your Research – the Look Books are released weeks in advance. Utilize these to check out styles and decide what you may want to purchase.
2. Understand there is Limited Inventory – Most stores don’t get everything and sometimes only one size per item.
3. Check Online Inventory – You can check online inventory the day of the release and see if your store has the item. You must put it in the checkout cart to see what stores have it. If you don’t want to shop in store you can always stay up and see when it is released online. The problem with that is no time is given for the release so you might have to stay up all night waiting.
4. Show up Early – What’s the point if you are at the end of the line? Show up at least an hour before to ensure you will be able to see some of the items. I attended the Lily Pulitzer launch and items were gone in minutes.
5. Have a Plan – Come with a plan of must haves, maybe, and like to try items. Usually the store personal will provide rules and advice. Ask Questions on where things are and what they have. Make sure to grab several sizes in the items you want- sizing can be off.
6. Bring Reinforcements – It’s always great to bring a friend, you can divide and conquer. Doing this increases your odds of getting the items you want.
7. Accessories Go First– These don’t have sizes so they usually go quickly. Try to buy online or grab when you see them.
8. Buy Even the Maybe Items– Target has a great return policy. Nothing haunts us like the things we didn’t buy, right? The item may sell out and with limited inventory you don’t want to take the chance.
9. Stay on Social Media– News travels fast on social media. You may get the launch time, find a store that has lots of inventory, or ask a friend to pick up an item.
10. Know the Rules – You can’t purchase everything in every size. Make sure if you volunteer to get something for a friend you don’t want it as well. Some stores limit you to one size per item.
Although this collection didn’t give me exactly “What I Really, Really Want.” Target is one of my favorite places to shop and I am glad I can find designer pieces at affordable prices. Whether you are a fashionista or just a Target fanatic, you never know what designer is next. You can still snag sale items from this collection on Target.com. Have you ever participated in a launch?